Providing fun and creative reception spaces, Groove Events makes big day dreams come true.By Jessica Bowne | Photos Courtesy of PhotographybyMarcia.com
Pictured above: a wedding at The Fairmont Copley Plaza Hotel featuring Groove Events’ glow furniture.
Imagine this: your wedding day is here and you’re getting ready with your bridal party but last-minute jitters have you anxious about whether everything will be perfect. Then you see the space and let out a long sigh of relief—everything is in place and just as you had hoped for. This is largely due to Joe Toto and his creative team at Groove Events. Thanks to their expertise in event production (it’s important to note they aren’t wedding planners but work hand-in-hand with them) the team transforms each space to the bride and groom’s specifications.
“Most of the services we offer are in-house,” says Toto, who’s worked the wedding circuit for more than two decades and offers a variety of services—from seasoned wedding photographers (including Toto’s wife, Marcia) and videographers, to DJs, uplighting, décor and drapery (the company has more than 1,000 linear feet of sheer drapery in stock). By working with Groove Events, couples hire a single company to handle all of their entertainment needs, eliminating the stress of hiring and coordinating with each vendor individually and ultimately saving time and, most importantly, money.
Lighting is fundamental to Groove Events, and the company’s offshoot venture, Groove Lighting, has steadily become expert in all types of event lighting. “I think we were the second company to have uplighting before anyone even knew what it was,” says Toto. “They (lights) are petite now because you want them to be hidden. We were the trendsetter in that department. We now have almost 1,000 fixtures.”
Aside from traditional uplighting, the company has expanded its offerings to alternative lighting, including pin spotting, which highlights particular items like a table centerpiece or the wedding cake. They also offer gobo light patterns, from trees and monograms projected on the ceiling or wall of the venue, to a couple’s initials onto the dance floor. Glow furniture (and even bars) has also become a trend at weddings. The white acrylic furniture can be kept its color for a sleek look or lit from within to complement a wedding’s color scheme. At a recent wedding, Toto and his team created a special table for the bride and groom in between the bridal party’s tables and uplit the platform in blue to highlight the couple.
While Toto enjoys the creative aspect of his job, he relishes helping a couple’s wedding day dreams come true. “We care—it’s emotional,” he says. “We go the extra mile for all of our brides.”