The Commercial We’re Loving Right Now

When I saw this adorable commercial for the first time the other day, I was stunned to see what it was actually for, but I have to give Firestone Tires (yes, tires!) credit for piquing my interest enough to actually visit their site and look up the corresponding hashtag #ForeverThere.

In case you haven’t yet seen it, Firestone’s new campaign represents the people and things you can always count on. Whether it’s a loved one, a trusty vehicle, or a memorable story, everyone has that certain someone or something that is #ForeverThere. Firestone has invited users to share their own stories through social media and are displaying them on the Firestone Forever There site.

It’s rare that I actually sit through a commercial these days without fast forwarding, so I thought that I’d share this super sweet spot about a runaway bride and groom (and the dependable ride that allows them to drive off into the sunset), which totally kept me watching right through until the end!




Allie is a native New Yorker who fell in love with Rhode Island after studying Journalism at URI and living by the beach. After several years in Manhattan working in public relations and digital media, Allie returned to the Ocean State and currently resides in Newport. She enjoys writing, music, yoga and any activity that involves sunshine and the ocean.

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