H&M Enters The Wedding Dress Game

Our favorite wallet-friendly retailer is about to start selling a $99 wedding dress online and in select stores next month. The dress has a vintage glam look to it with a fitted waist and a beaded neckline, and is actually pretty adorable considering the price tag, especially for a casual summer wedding.

Whether you’re on a tight budget or simply can’t justify spending thousands on a dress you will inevitably only wear once, we think this offering is a great addition to the wedding dress scene. Especially for laid back outdoor weddings, a more practical looking (and costing) wedding dress just makes sense. If the sale of this dress is a success, it’d be nice to see the line expand to include some bohemian, beach and rustic themed dresses, and hopefully other retailers will follow suit!

Would you buy this dress? We’d love to hear your thoughts below.



Photo Credit: H&M

Allie is a native New Yorker who fell in love with Rhode Island after studying Journalism at URI and living by the beach. After several years in Manhattan working in public relations and digital media, Allie returned to the Ocean State and currently resides in Newport. She enjoys writing, music, yoga and any activity that involves sunshine and the ocean.

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